Context

In Algeria, recycling is not a habit. A lot of plastics are being produced and thrown away everyday in mixt garbage causing considerable environmental issues and health risks to individual informal workers who sort garbage with bare hands in landfills. Besides, there is no real culture of recycling within the population, with very low awareness campaigns from schools, government institutions or companies.

Solutions

Ramy Mabrouk has come with a solution to that and started his company Nrecycli two years ago and managed thanks to his product to create a virtuous economy of recycling, from the responsibilisation of the citizen and large companies to the professionnalisation of the hand workers.

How ?

• Geolocalized sorting and collection centers in every neighborhood where citizens are invited to throw their plastic
• A gamified experience that allows citizens to earn “reward points” for each bottle of plastic that is taken to a collection center
• A network of agents who sort the plastic, take it to selected industrial partners who pay them in exchange of volumes of plastic
• A network of consumer brands who agree to offer exclusive products in exchange for the reward points gathered by the best in class citizens

What does the tech bring on the table?

Aside from the matchmaking platform and gamified experience that slowly spreads a culture of recycling and responsibilisation among the citizens where Nrecycli is active, the company is thinking of bringing crypto on the table.

Why ?

• Nrecycli is a decentralized platform that runs itself
• There is a need for traceability along the whole value chain: from the citizen to the industrial partner who acquires the plastic
• The reward system and gamified experience is an automatic process with a few validation steps

It is the perfect use case to maximize the potential of the crypto technology. As a reminder, crypto finds its origins from:

• Cryptography → to ensure the full process is transparent, traceable and reliable